Bulk SMS Mobile industry news

Recently it came to my attention that clients are not aware of the different types of bulk SMS that exist.

Over the last 4 years, text messages (SMS) were used for various applications and reasons. Due to spamming, the operators started to distinguish between the various types of SMS users could send. This resulted in a more complex system of networks which support different GSM features and allow only specific types of messages. Besides distinguishing between streaming and bulk SMS a distinction of 3 different types of bulk SMS is made within this category.

As with any type of product which is sold in a specific market, the type of bulk sms will depend on the needs of the client - i.e. what is the objective the client would like to achieve by sending the messages.

At SMS warehouse we distinguish between 3 different types of clients:

1. Bulk Web sms / Pc to mobile bulk sms:
   This client will require low volume (2,500 max) numbers to deliver a specific text message to. For that purpose we advise that the client use our web SMS service or download the free pc to mobile desktop software. The client would be required to sign up for an account, verify their code and set up a .txt file with the numbers listed to send one single text message to all the numbers on the list.


2. Pure bulk SMS:
   This would be bulk SMS that does not contain any premium numbers, it does not contain spam and are mostly advertising notifications to a group of people for an event etc. This is similar to streaming SMS only that the list of numbers may not be subscriber based. In most cases the operators or networks/carriers, may ask for sample messages to approve it prior to dispatching the batch. Volumes range from 100,000 messages upwards.


3. Bulk SMS containing premium numbers or short code:
   This type of bulk sms is mostly used for advertising of some sort. A premium number is included in the text message which the recipient have to phone in order to win something. The organizer of this type of SMS normally earns revenue share from the networks for running the campaign. As a result not all networks support this type of bulk sms and only specific routes will support delivery. Once again, in this case the SMS sent may run up to 200,000 SMS per day. Sample messages may be required to ensure that no adult content is contained within and that it is not spam which is sent out.

At SMS warehouse we try to accommodate and set up routes suitable to meet clients' bulk SMS requirements. Please visit Bulk SMS routes and options to see which route matches your needs prior to sending us an enquiry.

Please read the full version of this bulk sms routes article

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